Ventures
Three experiments in finding market fit
I’m interested in the uncertain space between having an idea and discovering whether it belongs in the world.
These ventures use different methods—software, audio fiction, film, AI-assisted production, landing pages, audience testing and direct conversations—but they ask a similar question:
How do we give an idea enough form for the right audience, customer or partner to recognize its value?
Finding product–market fit for fraud prevention
Scanscam
A software venture exploring the human side of fraud: urgency, fear, authority and psychological pressure.
The experiment is not only whether the technology works. It is whether individuals, MSPs and organizations recognize the problem strongly enough to adopt and pay for a new approach.
Encore là
Finding the audience and format for an original story
A French audio-fiction proof of concept about older people considering a crime because prison appears to offer more security and care than their current lives.
The episodes test whether the premise creates emotional resonance—and whether the project belongs as an audio series, film, television project or something else.
Snowbound
Using AI to test a film before producing it
A completed 20-minute animated horror film and proof of concept for a potential live-action creature feature.
Using AI-assisted imagery, voice performance, editing and sound, I created enough of the experience to test the story, tone and cinematic potential without waiting for a traditional production structure.
The next question is whether it connects with an audience—and whether producers or collaborators see potential in taking it further.